Amstel will kick off the Fallas 2020 with the organization and firing of the first mascletà of the exercise which, as usual, will be held in La Marina de València , in front of the Veles e Vents space at 8 p.m. hours . This pyrotechnic show will once again be one of the most spectacular of those held during the Fallas celebrations and will be in line with the milestones that have made this mascletà, organized and sponsored by Amstel, an essential event on the festive calendar.

In the same way as in previous editions, Ricardo Caballer will be the master pyrotechnician in charge of designing and firing a show that each year exceeds expectations from the previous one. Last year alone, this show brought together more than 100,000 people, lasted 12 minutes and nearly 1,700 kg of pyrotechnic material was fired in a combination of the best elements of the mascletà and the fireworks display.

This fourth edition in which Amstel maintains its commitment to pyrotechnic art, transfers all its support to Las Fallas 2020 and all its protagonists. On February 29, Ricard Caballer and Amstel want to make history again with innovative elements that will surprise Valencians and attendees and will be the culmination of an afternoon of diverse activities open to the public at La Marina de València.

Amstel renews its relationship with Las Fallas every year and, after three decades, maintains this collaboration, collaborating in the official celebration program, working at home with 60% of the Fallas commissions and creating its own initiatives to value this Telegram Number Data cultural heritage. This year, in addition, it is reflected through the support of its Amstel Original beer for these festivities, characterized by toasting in three strokes of fire that directly links with the essence of these celebrations.

Amstel is the only major beer brand made in Valencia and this sign of identity links it especially with the Valencians and with their festivals and traditions.

In fact, for another year Amstel is also the sponsor of all the mascletas in the Plaza del Ayuntamiento. Because only a beer made in Valencia can renew its commitment year after year and bet on its connection with the Fallas world.

Four years for history

In the four editions in which Amstel has organized the first Las Fallas mascletà, this show has exceeded the expectations generated. The first event served to make noise and draw the attention of UNESCO in order to declare Las Fallas as a World Heritage Site. Once this recognition was achieved, Amstel has dedicated itself to highlighting pyrotechnic art with the Night of l'Espolín and the Night of the Falles. Last year, the pyrotechnic master Ricardo Caballer achieved a unique show in the world: 12 minutes long, about 1,700 kg of pyrotechnic material in a combination of the best elements of the mascletà and the fireworks display.