Paid results are typically displayed for informational and navigational search queries, but their appearance and frequency may vary based on the search engine and the specific search intent. Search queries can be broadly categorized into three main types: informational, navigational, and transactional.

Informational Search Queries: Informational queries are made when users seek answers, knowledge, or information on a specific topic. These queries often Photo Retouching Service start with question words like "what," "how," "why," or "when." For informational queries, search engines primarily display organic results, aiming to provide users with relevant and comprehensive information from authoritative sources.
However, in certain cases, paid results might appear for informational queries, especially if the content of the search query aligns with the targeting keywords of paid advertisers. For example, if an informational query matches the keywords targeted by an advertiser's paid results campaign, there's a possibility that paid ads might be displayed alongside organic results.

Navigational Search Queries: Navigational queries are made when users are looking for specific websites, brands, or pages. These queries are direct and explicit, with the user intending to visit a particular website or locate a specific online destination. Examples of navigational queries include brand names, website URLs, or app names.

For navigational queries, search engines usually display organic results as the top entry is the exact match for the intended destination. In some cases, however, if there are paid results campaigns that specifically target navigational keywords (e.g., a competitor targeting the brand name of another company), paid ads may appear for navigational queries. However, this practice might be against search engine advertising policies and might not always be successful.

Transactional Search Queries: Transactional queries are made when users are ready to take a specific action, such as making a purchase, signing up for a service, or downloading an app. These queries often include keywords like "buy," "order," "download," or "subscribe."
For transactional queries, search engines typically display a mix of paid results and relevant organic results. Advertisers bid on transactional keywords to show their paid ads to users who are actively looking to make a purchase or take an action.

In summary, while paid results are generally displayed more prominently for transactional queries, they can also appear for informational and navigational queries if there is alignment between the targeting keywords of paid advertisers and the content of the search query. However, search engines primarily aim to provide users with relevant organic results for informational and navigational queries.