Analyze the link profiles Another important part of the SEO analysis is a backlink analysis. In this you evaluate the quality and quantity of the external links that refer to your competitor's website. The amount of links is important; but that has less influence than the quality. A link is of high quality if it comes from a relevant and authoritative website. The quality of a site's link profile is expressed by its domain authority. This is a score from to .

The higher the domain authority, the more powerful the link profile of that website is. This domain authority, just like the content on the page, has an influence on the ranking in the search results. Does your competitor have a higher domain authority than you? Then photo editor there is the chance that they will be found better than you. You can do link analysis with tools like Moz's Link Explorer . This tool shows you the number of incoming links and the quality of those links. 

Review the technical SEO With a technical SEO analysis you look for the weak points in the technical SEO of your competitors. A technical SEO analysis looks at the structure of the website, speed, mobile-friendliness, and much more, among other things. Do you know your competitor's weaknesses? Then you can optimize the technical SEO of your own website. What does SEO analysis give you? An SEO analysis of your competitors is a great way to learn more about your industry and about your competitors. It gives you the chance to optimize your website for search results.