Then you just need to correct what you did wrong and follow so-called best practices (Ranking Factors is a good list of best practices). If you sincerely answered no to many of them, then you have a problem even before Hummingbird is released, and things aren't going to get better if you don't fundamentally change your mindset. It’s not asking us to rethink or reinvent the wheel. It just asks us not to do crappy SEO but it’s something we should already know.

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Have you ever been to a store, tried on a pair of jeans, and just before you went to the checkout line to check out, you changed your mind and decided to leave? This happens millions of times every day. If you're in a mall, store clerks won't chase you to come back and complete your purchase. However, when shopping online, the store can contact you immediately and want to bring you back to the website. What is remarketing.