We also compare Google Ads timestamps to HubSpot to create a smart list of verified paid conversions. Here we set up a contact property in HubSpot to mark it as coming from a payment in order to make this list. If you need help with ads, tracking, and reporting, let us know! We live and breathe HubSpot and we've been through the weeds of this stuff when it comes to ads.

Smartbound provides a seamless ad and inbound safety net in our clients' marketing strategy. Contact us here to find out more.Are you tracking your marketing ROI? HubSpot's  State philippines photo editor of Marketing Report found that  in  marketers consider it extremely important or very important to understand the ROI of marketing campaigns, while only % agree.

Feel confident in making budget decisions to invest in campaigns that influence revenue. Most marketing professionals will be familiar with the term ROI, or return on investment. It's a common metric that marketers use to measure the success of their marketing campaign , and it's certainly something management will want to know to evaluate whether marketing is doing its job in creating sales.