Ideally, your content is visually appealing and elicits a strong response from users.

When someone sees your brand's post, it has to evoke an emotion of laughter, sadness, surprise… or show them something useful that they'll want to save and share. With the current format, it is customary to increase the number of accounts that use these new features to encourage users to use its new features. Since its launch in 2011, the reel has the most advantages in applications. Therefore, we recommend that you incorporate Reels into your strategy by adding specific hashtags for your content. This is by far the most organically influential type of content currently on the platform. Post at a time that works best for your audience If you post when your followers are online, you're more likely to see your content at the top of their news feeds. To increase the odds in your favor, you can use a tool like or to determine the best days and times to post based on your followers' habits. Promote your latest posts in Stories The algorithm will not serve your content to all followers, so that accounts use ads and avoid overloading users' news feeds.

Generally speaking, posts will be visible to a maximum of 100% of your followers. According to some past updates, the reach of some accounts has decreased. To overcome these types of problems, it is essential to inform your followers about the release of your latest video or post by promoting it as a story. Let your followers engage with your content The algorithm evaluates the quality of your posts through user comments on your content. The more interactions you get with your posts, the more those posts will be promoted for other users to discover. To do this, it is necessary to create content that encourages interaction. Use polls or comment features in your stories to generate interactions and let the algorithm know that your audience appreciates your content. In your posts and roles, include questions in the description to get more comments, as well as calls to action to save and like your posts. Want to launch your next influencer marketing campaign of the day? Contact our experts and get a free demo of our technology solutions for influencer marketing.

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The launch of new shopping and advertising features is aA social media platform with huge potential and possibilities. Now that they've launched new Amazon shopping features, they should be on every marketer's radar to take advantage of the tools they offer to increase sales and visibility. After all, it's a platform for people to discover. Work with us to understand how users discover your brand's products. Sales have increased over the past year. Set to launch this year, the platform will evolve into a personalized shopping destination that will give brands more ways to tap into trendsetters and creators by creating meaningful connections with our highly engaged users. At the Global Advertiser Summit held in October across six countries, Australia, Canada, France, Germany, the UK and the US, the platform announced a number of new features. Between them, they've launched what the company describes as a new kind of personal shopper that's powered by an algorithm based on taste. Apply Create your next marketing strategy Users will see personalized.