With investment in ads on Google Ads, our client increased the number of conversions by 114%, with a 60% cost reduction for acquiring new customers and a 98% increase in the conversion rate The water distribution market is highly competitive, where standing out is the key to obtaining more sales. It was with this purpose that our client arrived at Digital Integration and, for us, the challenge moves us to achieve success. Therefore, we designed a strategy focused on Google Ads, seeking to win more customers and convert them into sales. Google Ads is one of the best tools for boosting business, a technique that makes it possible to put companies ahead of their competitors. 

With a well-planned action plan it is possible to obtain great returns with the tool, however, ensuring excellent results involves applying a strong strategy that promotes a higher rate of leads and conversions. It is necessary to adjust, test and track what dbtodata.com works and what doesn't to reach a notable conversion rate, like the one that Integração Digital delivered to the client: with a 98% growth in the conversion rate, compared to the month of May from 2020 to 2021. Do you want to understand how we arrived at this result? Follow the text below: 98% growth in conversion rate on Google Ads ads Every defined action is focused on reaching a target, to reach this purpose it is necessary to understand the best path, which will guarantee the achievement of the objective. 

It's like this in Google Ads, the strategy is shaped to attract more customers, consequently increasing the business's sales. Setting a goal for each of your Google Ads campaigns is key to measuring your success. Do you want to increase your website traffic? Or do you want to increase sales or conversions? Whatever your goal, it is from there that the results are measured and changed so that there is an effective investment. Understanding this first step we can get to the point: How to increase conversions and gain more leads with the campaign? Leads are customers who are interested in what your brand has to offer, in this case – water sales. They click on the ad, fill out a form or get in touch through a button that directs them to your business, this is what we call conversion. The big truth is: there is no ready-made method for a successful campaign, the secret is in the analysis.